PROJECT F.01
Riedel — Creative Partnership
The brief.
Sundqvist wanted a consistent, creative presence for Riedel glassware on @cocktaildetour — content that felt native to the channel, not like advertising.
How we approached it.
Creative Ownership
We take creative ownership of each post - choosing the cocktail, wine bottle, the occasion, the visual direction. Riedel provides the glass. We provide the story.
Seasonal Approach
Spring: Graduation champagne · Summer: Spritz & rosé · Autumn: Wine & food pairings · Winter: Martini & cocktail classics.
Original Photography
Each campaign gets its own photography and visual direction — nothing is repurposed or recycled from other shoots.
Recipe Development
Every post is built around an original cocktail recipe developed specifically for the season and the glass.
What we deliver.
- Original photography per campaign
- Reels for seasonal moments
- about 6 campaigns per year
- Planned exposure on @cocktaildetour and Riedel channels
In motion.
